About the Morro Bay Harbor Festival
For more than 35 years, the non profit corporation that organizes the Harbor Festival has spent hundreds of thousands of dollars on advertising that has brought nearly a half million visitors and millions of dollars of tourism to Morro Bay at a time of year when tourism is at a low. Events like the Harbor Festival have proven to be a cost effective and measurable way to bring people to our area and highlight the commercial fishing and related industries, the Harbor, and the lifestyle that is unique to Morro Bay.
The primary purpose of the Morro Bay Harbor Festival is to celebrate and promote Morro Bay and it’s Harbor: the local fishermen, fisherwomen, and marine related industries, the harbor department, Coast Guard, and the National Estuary Program. The aim is to share the health and prosperity of all things harbor related, past, present and future. The event will feature coastal lifestyles, livelihoods, environment and maritime heritage through a family-oriented, inter-generational event that promotes off-season tourism throughout the Central Coast.
The Morro Bay Harbor Festival Inc. is a nonprofit, 501(c)3 community-benefit organization.
One of the California Central Coast’s more dramatic scenes encountered along beautiful Highway 1 is Morro Rock, guardian of Morro Bay’s natural harbor and active fishing village.
The Morro Bay Harbor Festival is an annual celebration that is held on the first full weekend in October. The highly anticipated event celebrates the Central Coast’s food, wine, lifestyle and working waterfront that is unique to Morro Bay.
The festival was first held in 1982.
Visitor Demographics and Spending Patterns:
Morro Bay Harbor Festival Study 1999-2009
* 22,000 people attended the 2009 Harbor Festival.
* 35% of Festival visitors come from outside of the County.
* 49% of the attendees are in Morro Bay just for the festival.
* 47% of the attendees are between the age of 35-55.
* 55% are married.
* 53% have a four year college degree or advanced degrees.
* 44% earn in excess of $50,000.
2017 Free Admission
Hours & Dates
Saturday, October 7, 2017 along the Morro Bay Embarcadero Waterfront between Marina and Harbor streets.
Open from 10:00 am to 6:00 pm.
Parking is free and shuttles pick up at Bank of America, Morro Bay High School, Fitness Works, and at the Morro Bay Rock.